Monday, 30 April 2012

Boards For Concept Crit

Concept
  • What I am going to create
  • Target Audience
Content
  • Target Audience
  • Typefaces / Colour
  • Where it is going to be 
Research
  • Primary - target audience
  • Whisky - what situations do people drink it in
  • Secondary - what other designs of spirits are out there

Where to go from here

Having decided on a brief to use and which parts I am taking from my 3 other chosen briefs I now need to work out and make a time management plan of what and how I am going to do.

Research;

  • Peoples pre-conceptions of whisky now
  • What makes a good drink label
  • Look at spirit labels now for the target audience
  • Target audience 25 - 35 year olds - where and when do they like to drink whisky
  • What colours attract people to a bottle
  • Shapes of bottles - innovative
  • Packaging for bottle
* Target audience - need to decipher who they are, what they like, their daily routine, their likes and dislikes. 
* Female focused audience, what do women look for in their drink appearance - how do they like to be represented. 

The Brand
  • Strong brand name that represents women, balance, style, taste and pleasure. 
  • Develop / Chose a typeface for the text on the bottle
  • Create a logo - 
  • Chose a colour scheme
  • Come up with a strap line describing the bottle / what the brand represents and who it is for
The Bottle / Packaging
  • Current bottles of scottish whisky
  • What attracts the 'universal woman' to a drink. 
  • Innovative types of packaging
  • Material?
  • What information needs to be included on it
Additional Designs
  • Bottle Caps
  • Information booklet to be tied to the neck of bottle. 
  • Labels
  • Typeface - hand rendered?

Project Rationale


Brief Writing Workshop






Chosen Brief - 21st Century Scotch Whisky

Packaging Design Brief

Create packaging for a 21st century Scotch whisky brand that challenges category convension and rituals and appeals to an international female consumer

Creative Challenge

The Scotch whisky packaging category is stepped in a rich historical of codes and imagery. Almost all of the brands we are familiar with started way back in the 1800's and most still echo that historical period in their physical manifestation.

There is an overt theme of masculine prowess, 'heather and weather' and 'macs' of conservative traditions. But what could an authentic, modern Scotch whisky look like in 2012?

We want you to create packaging for an innovative, new brand that is firmly rooted in the 21st century, is progressive and challenges the category conventions.

Specifics

We need a name that reflects the brand's positioning (the product is a smooth, premium blend of highland and lowland whiskies sources from small distilleries). The physical container is completely open to creativity (but with a respect to its sustainability).

Its time for a new generation of whisky...


4 Chosen Briefs


  1. D&AD - Create a 21st Scotch Whisky

  1. D&AD - Ministry of Sound set of iconic posters

  1. YCN - M & S Pick-nick packaging


  1. ISDT - Refresh the visual identity of the ISDT society. 

Wednesday, 25 April 2012

Dreamweaver Seminar 2

From last session....

What did we determine had to be identifies and analysed before designing and website?
  • Target audience
  • Audience needs
  • The overal purpose of the website
What are the limitations when designing for web?
  • Web safe colours
  • Web safe typefaces
  • File size
  • Resoluation (800 by 600)
This session is about HTML; coding

Hype text marker mark up language


HTML TABS; it tells the computer what they are doing

<head> where anything goes that is not part of the design of the website, anything that makes the website function or can be searched in google. 
<body> anything written between the open and close body tab is the design of the page, anything that is visible on the webpage
<title> open title, not actually visible in the design of it, it is just the title of the page
<html> open html
<\head>
<\body>
<\html> - means its finished html
<\title> - closed title, 

The order;
<html> - open html
<head> open head - the function of website
<title> - open title (web link)
<\title> - close title
<body> - open body, design of website
<\body> - close body
<\html> - close html

VIEW SOURCE








people aren't precious about coding, 99% of people rip off other peoples code, there are websites where you can get in touch with other web designers that will help if your having problems

Metalane - google search engine, key words, search
link - 
Div - directly linked to css, linked to division, linked to how everything is divided into boxes
class - 
script - learning about in next session

CREATING A WEBSITE

Create a folder, all lower case, no spaces etc, then a route folder for images - everything should go into this




DREAMWEAVER



Need to tell dreamweaver where our route and sub folder is



Then click the little file icon and then click your route file

FILE SAVE - straight into your route file
The first page has to be called INDEX.html - the website will NOT work if there isn't not an index page


This is the index page - untitled document




Typing in some content






At the moment it is all default settings, font, aligment etc

Coding for colours





CREATING A CSS

File, save - it will automatically take into route folder

Totally different language from HTML




FONT

Type into body
have a space then shift {




















ALWAYS REMEMBER TO CLOSE EACH ATTRIBUTE WITH ; otherwise it wont work

hashtag is SHIFT 3





















USING PHOTOSHOP












Creating buttons




To add in the text just type into the tabs on dreamweaver