Ident 2

Ident 2 from emily fairbank on Vimeo.

I think that this is my favourite out of my idents. For starters there is less going on in the whole composition. The names of the festivals are shown on screen for longer which gives the whole ident less rushed pace. I have only use two of the shaped photos in this ident and I think that it has made a huge amount of difference.

I also like this video because I have managed to integrate the speakers successfully without them being too much of distraction, as well as using the blue glowing rings on each of the speakers. I had the idea of wanting the names of the festivals to appear out of each of the speakers every time they appear to burst with sound however when I tested this in after effect the white of the speakers and the white of the text just merged into one and I didn't want to change colour of the type because I like the simplicity and contrast of the black / white image and the bright white of the text.

I have also used a different part of the song for this ident (the only one that I have done it with). I wanted to make a change for one of the idents but I was worried that there wouldn't be a right section of 10 seconds that would fit, and even if I did find the right 10 seconds, that it would be hard to start the ident in a more upbeat part of the song. However, all these worries didn't need to be as I do feel that this part of the song works very well with the ident.

The ending has been greatly improved by just changing the typeface to BEBAS NEUE - it is clearer, more readable but still can be connected to electro music - this is also helped by the bright / bold colour of the blue gradient behind.

TYPE Session 2

Q and R are the most identifiable key characters in a typeface - and when creating a typeface this is where you can 'create' the most in.

The detail in every typeface is different. When you select the typeface that you want to work with - then enjoy this process.

When we chose a typeface we are selecting the tone of voice for the message and also how the message is going to come across.
As a graphic designer the main thing to do is to describe a brandname - e.g. say something about what you are saying - so essentially you should be able to tell a lot about a company from the typefaces that they have chosen to use in their brand name.

Exercise - with your chosen typeface - think of a product and a brand name that you would represent using the typeface.

Then think of a brand-name that will be completely wrong for the typeface you have chosen

Also changing the case of the typefaces

EXERCISE - PRESS COPY

First thing to look at is the;

- Hierarchy of information - put a number on each of them to order them

For next week - In type journal

Based on this exercise; find 6 Brand-names; analyse the type in terms of utilising them; construction size, weight, case. An analysis of why this typefaces and characters suit this brand; is it corporate large etc or is it small, friendly and family based. Also if you see a bad brand name etc then take a photo of that as well and talk about why it is / isn't. 

The type journal is something you can start to talk about what a piece of type is communicating - what does it say about them. 

Type Task 1

TYPE - Session 1

'Type is the essence of someone speaking to you through written form.'

ANATOMY OF TYPE
- baseline
- cap line
- foot serif
- cross bar
- x height
- head serif
- bracket - stem of the thick/thin part of letter
- descender
- depth of descender
- ascender
- ascender head
- counter
- bowl
- tail

NAMES OF TYPE
- upper & lower case
- small caps
- Lining figures (numbers)
- Non - lining figures

CLASSIFICATION  & DESCRIBING TYPEFACES
- Linotype
- old face
- transitional
- modern face
- slab serif
- san serif
- decorative and display
- script and bush
- black letter and broken


Source

• decorated / pictorial
• handwritten
• roman
• 19th century veracular
• additional

formal attributes

• construction
• continuous
• broken or interrupted
• other
• reference to tool
• character set
• shape
• variants to traditional forms
• treatment of curves
• aspect of curves
• detail of the curves
• upright stems
• other details
• proportions
• width
• relative proportions capitals
• relative internal proportions
• modelling
• contrast
• axis of contrast
• transition
• weight
• colour
• weights within families
• terminations
• baseline terminals
• ascenders terminals
• specific characters
• key characters
• individual characters
• decoration
• attribute of existing letterform

patterns


QUARK EXPRESS

EXERCISE for next week. 

Produce an a4 landscape page which is going to be an analysis of a typeface. Select a typeface. Save as a PDF page in Quark Express. Looks at the key characteristics of that typeface. What is the one thing about a letter of a font that you can immediately tell what it is.

- Name of Font

- Describe construction

- Description of key characteristics

- Key letter for identification

SANS SERIF FONT - compare to Helvetica - Century Gothic