GOOD IS // Logo Colour Schemes

Some of these colours were used from the swatches that I chose online. On this page I am just looking at the basic colour in reference to a white logo and not complicating it too much. Of this selection I think that the pink is best. I have to be careful about using pink because of using it in my last logo and people commenting that it made the brand look more directed towards women. 

I like the top and the bottom colours, the blue although I feel maybe too dark and not work with the rest of the brand, especially if I want to use black. 

Here I can start to see that the blue works for the logo - the brighter the better because it stands out and also creates a bigger contrast between the white of the text. 

Looking at making the text a different colour. I think that here I can see the logo looking like it is branding something to do with skiing, snow, ice because of the contrasts of light and bright blue. 

Think that the last logo works the best, This would also look quite nice as a logo if the stock was thick and green then the logo was foil stamped and embossed. 

Going back to black, I think that the logos do actually look better with a back background. The middle logo looks the best in my opinion. This is one that I want to take forward. 

Although I think that the pink looks the best, and also the mint green, there is something that I don't feel is right about them. 

Integrating two colours into the type of the logo here really didn't work for me. It made it to complicated and just didn't look very professional. 

GOOD IS // Logo & Brand Colour

I started with black and white, and for my previous logo I used black, bright pink and the stock colour - however in the feedback it was written that by using pink it could be interpreted as a more feminine product so I am working towards a more balanced colour scheme for male / female.

In my plans originally I proposed to use black, silver and white for the product - however in the tutorial someone pointed out that these are the original colours for the ipod. I chose them because most of the technology these days is based around these colours. However because my GOOD was derived from Ipods - I feel I should make a conscious effort to move away from this colour scheme, have something more bright and inviting...

I have been using KULER - an adobe website that helps with colour schemes...

Here are some colour schemes below that I have tried to use for the logo / brand colours. 

Using bright colours with slightly muted colours - this tone of violet is RGB and will not be able to print the exact colour. 

There pallets below are also too bright for CMYK print, however I am going to place them in illustrator and find the nearest colours to them and just use the colours shown as a basis for experimenting. 

Although these colours would not be available in print - I like the way that they stand out and remind me of the lights in a night club

Looking at different shades of blue in re-working the logo

GOOD IS // Brand & Logo Colour Development

Adding colour - still keeping it a simple colour scheme of black white and a variation in tones of blue. 

I think that it looks much better than the last few logo designs - and has an 'ice' appeal. I am worried that the 'air' part of the logo is not very legible because of the small size text within the circular shape. 

Looking at trying to integrate the old logo image design back into the new one - also to make the logo more to do with music. 

Although I feel this design is better than the previous ones, I am starting to think that the logo is begining to look like something to do with a space ship...or even a logo that was on the TV program 'LOST' which was to do with hidden hatches underground, and nothing to do with music. 

GOOD IS // Logo Development

I have changed the name from FLUX DELUX to AIR BEATZ. I didn't feel that the name of the brand said much about the GOOD and also didn't fit very well with the product so I have had a look at changing the typeface, format and colour of the logo.

All these logos look quite minimalist. I wanted to use a rounded typeface, this is something I have found by looking at current music labels and logos - the majority of them are rounded e.g. Radio 1. This typeface has a light weight but I don't represents the brand very well. Never the less I just was also looking a the different shapes I could use for the logo. 

This typeface is much better and bolder. Although it isn't rounded, I think that the extra weight in the characters makes a large difference. The best from this selection it the top left or the top 3rd one along. I don't think the outline of the text works very well. 

This typeface is much better than the other two before - although it is more complicated in terms of its design, it does look like it represents a brand to do with music. I am also looking at the different orientation of the type and found that by having the 'AIR' vertically aligned looks much better. 

Looking at the selected logo in different shapes. 

I have chosen the circular logo as many of the logos I have looked at use a circle, also it is keeping to the shape of the image from my last logo and means that I may be able to try and integrate that image again. 

GOOD IS - PROGRESS TUTUORIAL

5 BOARDS on the 'story' of my GOOD - the concept, the problem, the product, the promotion and the packaging. 

GENERAL FEEDBACK

• Think of a way of presenting then think of the RANGE, how far can you push this in relevance to what you are trying to produce / promote
• You are marked on the BREDTH of range and research
• Dont just have 1 strange of research
• Show you understand and have tried every option
• Look at lots of different designs / print methods
• Clear categorisation and story of production / promotion
• Think about the print considerations
• Think of EVERYTHING that is relevant to the audience you are communicating to - research this
• Be clever about the way you interpret the information - colours, format

FEEDBACK from Lorenzo

• Could have info graphics
• Include an information booklet in the packaging about how to use the product - 5 stages to get music on the move - it will add credibility
• Have a look at different colours - very similar to the ipod colour scheme currently
• Key thing - product - box - instruction - maybe info graphics
• Look at APPLE CLOUD
• focus on PRODUCT & PACKAGING and what comes with it - everything has a wireless link
• DONT get tied up with the technicality of it
• Get the story clear, it will feeds the credibility
• specific playlists for festivals, artists, events
• TONE of voice = adds a personality
• PRODUCT & BRAND NAME