Wednesday, 14 March 2012

Fruit Characters

 By characterising the fruits and the juices we thought that this would give the drinks more of a 'humerous' and 'playful' tone of voice. These are just initial ideas of fruits from the flavours of the drinks that we are using

- Orange and Mango
- Apple and Blueberry
- Cloudy Lemon

At the moment the fruits are very basic but I want to improve them slightly and give them more...emotion / feeling






The Combinations / Flavours

Apple and Blue Berry



Apple and Mango


Cloudy Lemon 
(for this I thought about putting a cloud behind the lemon so it looked like sunshine and cloud but then I felt that this didn't promote the 'feel good' factor of the drinks






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