After looking through a series of posters for juices and how they show their messages clearly and in a simple format, it is clear that most of the posters are image based; a photo or vector of the fruit on the page or the actual bottle of juice, then with a simple message. This is the direction that I want to start off with for the posters; keep the poster simple, keep the message clear. The brief state that they want us to keep the tone of voice light, playful and humorous, this I feel we can also do through creating cartoons of the fruit flavour in each of the bottles.
Below are examples of some of the posters that I feel are very successful.
Each of these poster are successful in their own way, they are all image / photography based with humorous adaptations that play on the simple and easy nature of the drink.
I think that the top right Tropicana poster is the one that we want to take the route of - simple, effective but a clear message.
I think that having the company logo and the strap line placed in the bottom left or right corner also looks very good - a good layout, professional, sophisticated but still easily read.
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