DESIGN IS ABOUT DOING - OPPOSITES

TYPES OF OPPOSITES

• Extremes
• Positions
• Character
• Sounds
• Touches
• Compositions

OPPOSITES

• Male/Female
• Health food/Junk Food
• 2D/3D
• Hate/Love
• Life/Death
• Inside/Outside
• Expensive/Cheap
• Right/Wrong
• 2 Faced personality - Good/Evil
• Flat/Layered
• Serif/Sans-Serif
• Raw/Cooked
• Sun/Rain
• Light/Dark
• Day/Night
• Fat/Thin
• Black/White
• By Hand/By Machine
• Sharp/Soft
• Rough/Smooth
• Monochrome/Colour
• Left/Right
• Top/Bottom
• Up/Down
• Horizontal/Vertical
• Happy/Sad
• Min/Max
• Inferior/Superior
• Urban/Rural
• Tall/Short
• Attractive/Unattractive
• Tight/Loose
• Matt/Reflective
• Loud/Quit
• Bright/Dull
• Energetic/Lazy
• Open/Closed
• Mean/Nice
• Tidy/Untidy
• Optimistic/Pessimistic