DESIGN PRACTICE: April 2012

Monday 30 April 2012

Boards For Concept Crit

Concept

What I am going to create
Target Audience

Content

Target Audience
Typefaces / Colour
Where it is going to be

Research

Primary - target audience
Whisky - what situations do people drink it in
Secondary - what other designs of spirits are out there

Where to go from here

Having decided on a brief to use and which parts I am taking from my 3 other chosen briefs I now need to work out and make a time management plan of what and how I am going to do.

Research;

Peoples pre-conceptions of whisky now
What makes a good drink label
Look at spirit labels now for the target audience
Target audience 25 - 35 year olds - where and when do they like to drink whisky
What colours attract people to a bottle
Shapes of bottles - innovative
Packaging for bottle

* Target audience - need to decipher who they are, what they like, their daily routine, their likes and dislikes.

* Female focused audience, what do women look for in their drink appearance - how do they like to be represented.

The Brand

Strong brand name that represents women, balance, style, taste and pleasure.
Develop / Chose a typeface for the text on the bottle
Create a logo -
Chose a colour scheme
Come up with a strap line describing the bottle / what the brand represents and who it is for

The Bottle / Packaging

Current bottles of scottish whisky
What attracts the 'universal woman' to a drink.
Innovative types of packaging
Material?
What information needs to be included on it

Additional Designs

Bottle Caps
Information booklet to be tied to the neck of bottle.
Labels
Typeface - hand rendered?

Chosen Brief - 21st Century Scotch Whisky

Packaging Design Brief

Create packaging for a 21st century Scotch whisky brand that challenges category convension and rituals and appeals to an international female consumer

Creative Challenge

The Scotch whisky packaging category is stepped in a rich historical of codes and imagery. Almost all of the brands we are familiar with started way back in the 1800's and most still echo that historical period in their physical manifestation.

There is an overt theme of masculine prowess, 'heather and weather' and 'macs' of conservative traditions. But what could an authentic, modern Scotch whisky look like in 2012?

We want you to create packaging for an innovative, new brand that is firmly rooted in the 21st century, is progressive and challenges the category conventions.

Specifics

We need a name that reflects the brand's positioning (the product is a smooth, premium blend of highland and lowland whiskies sources from small distilleries). The physical container is completely open to creativity (but with a respect to its sustainability).

Its time for a new generation of whisky...

4 Chosen Briefs

D&AD - Create a 21st Scotch Whisky

D&AD - Ministry of Sound set of iconic posters

YCN - M & S Pick-nick packaging

ISDT - Refresh the visual identity of the ISDT society.

Wednesday 25 April 2012

Dreamweaver Seminar 2

From last session....

What did we determine had to be identifies and analysed before designing and website?

Target audience
Audience needs
The overal purpose of the website

What are the limitations when designing for web?

Web safe colours
Web safe typefaces
File size
Resoluation (800 by 600)

This session is about HTML; coding

Hype text marker mark up language

HTML TABS; it tells the computer what they are doing

<head> where anything goes that is not part of the design of the website, anything that makes the website function or can be searched in google.

<body> anything written between the open and close body tab is the design of the page, anything that is visible on the webpage

<title> open title, not actually visible in the design of it, it is just the title of the page

<html> open html

<\head>

<\body>

<\html> - means its finished html

<\title> - closed title,

The order;

<html> - open html

<head> open head - the function of website

<title> - open title (web link)

<\title> - close title

<body> - open body, design of website

<\body> - close body

<\html> - close html

VIEW SOURCE

people aren't precious about coding, 99% of people rip off other peoples code, there are websites where you can get in touch with other web designers that will help if your having problems

Metalane - google search engine, key words, search

link -

Div - directly linked to css, linked to division, linked to how everything is divided into boxes

class -

script - learning about in next session

CREATING A WEBSITE

Create a folder, all lower case, no spaces etc, then a route folder for images - everything should go into this