Where to go from here

Having decided on a brief to use and which parts I am taking from my 3 other chosen briefs I now need to work out and make a time management plan of what and how I am going to do.

Research;

• Peoples pre-conceptions of whisky now
• What makes a good drink label
• Look at spirit labels now for the target audience
• Target audience 25 - 35 year olds - where and when do they like to drink whisky
• What colours attract people to a bottle
• Shapes of bottles - innovative
• Packaging for bottle

* Target audience - need to decipher who they are, what they like, their daily routine, their likes and dislikes. 

* Female focused audience, what do women look for in their drink appearance - how do they like to be represented. 

The Brand

• Strong brand name that represents women, balance, style, taste and pleasure. 
• Develop / Chose a typeface for the text on the bottle
• Create a logo - 
• Chose a colour scheme
• Come up with a strap line describing the bottle / what the brand represents and who it is for

The Bottle / Packaging

• Current bottles of scottish whisky
• What attracts the 'universal woman' to a drink. 
• Innovative types of packaging
• Material?
• What information needs to be included on it

Additional Designs

• Bottle Caps
• Information booklet to be tied to the neck of bottle. 
• Labels
• Typeface - hand rendered?