End of Year Briefing

DESIGN STRAGY - Presentation

- What do I want to do
- Who want to be as a designer
- This is how I am going to get there
- Everyone needs a sense of where I am going to be
- Inform people about what they should start to look out for, crit out, collaborate with
- Aiming to inspire people, get them exited about what you are going to do - so they want to work with you.

BRIEFS - Negotiated

- Chose 10 briefs that are negotiated with Fred
- 5 of them we will probably do before christmas
- To give people some idea about the body of work you need to produce.
- Already made decisions and have ideas about how you are going to approach the brief; subject matter, content, etc
- Briefs needs to support our strategy; allow me to develop skills etc to fulfil it.
- You will probably start on 4 of them straight away.
- Think about the skills you need to develop before you start a brief e.g. web based brief - you need to have another brief in there while you learn the skills.
- Balanced range of briefs that will allow you to develop a SIGNIFICANT BODY of work.
e.g. Business cards - instead of just designing the cards chose 10 different people that you can design their visual identity for; branding, identity, print, digital, web etc, formats, range of different ways of developing logos.
- Everything you do HAS to exploit the full range and distributions and exploit different medias.
- Be aware of competition briefs; they are 1 week briefs max, so you need to look at how you can extend them.
- Use the ISTD briefs as research briefs as a sustained body of work
- Look for briefs initially that will get you started then come back with; initial ideas, content and how you will progress with them; blog entries & supporting material.
- Chose briefs that you think are interesting and NOT just because you think you should do them