Looking back on the logo development that I did over the weekend I don't feel that they are adequate enough and need more development. I think that I need to create a logo and chose a typeface and layout before trying to add any colour; the other leading brands do not add colour until the last minute. It will also help the range of products later if I keep the logo simple because I can develop and adapt it then.
Working with the kerning
Changing the orientation of the 'A'
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