Refined Brief

Brief Title; 

Body shop Make up Brand

The problem is;

Body shop's make up line is not well known

Get target audience to take notice they sell good quality make up made from natural ingredients

The current design of their make up is uninviting and dull

Body shop make up is exclusive to their shop, customers buy from large stores Boots, Superdrug, Debenhams. 

Target audience shop more at Boots / Superdrug where all products are in one place, rather than The Body shop

I indend to;

Inform and Promote 

A group of;

16 to 35 year women

That;

The latest body shop line of make up "Beau" is better for your skin, not tested on animals and good quality brand that should not be overlooked. 

In order to achieve this I will produce;

Product:

New line of make up using the current make up line - brand, packaging

Range:

Make up type (mascara, lip stick, eye shadow, eye liner, mascara)

Packaging (stock, dye cut, print process, colour, limited edition, colour, type)

Promotion (series of posters promoting the new body shop range)

Distribution / Context:

The range will be sold in Body Shop store, Boots and Superdrug

The range will be sold online

Posters will be promoted in shop windows around towns and cities