Based on your preparatory reserach an summer presentations, explore and range of innovative responses to the graphic communication of your informed opinions of GOOD. Your concepts should focus on the development of effective use of industry standard print based media formats and production methods
You should explore;
- what are you trying to communicate? An idea, a concept, a message a life style...?
- who are you trying to communicate to? Why and what do you want to achieve?
- How will you use print design and production methods to achieve this?
- What is already out there and how can you adapt, modify, reuse or respond to it?
The relationship between your concept, your audience and the context in which it is to be seen/delivered should inform the tone of voice. Do you require humour, sophistication, authority, clarity etc.
Where necessary you should consider the impact of stock choices (what you print onto), print processes and methods of distribution on the scale, scope and ambition of your concepts
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