It is our job as a graphic designer to take a concept, proposition etc and to plant a seed that the audence you are targeting, cant live with out
Make sure you cant be questioned, that there aren't any holes.
It is our job to SHOW why it is good, and better than everything else
This exercise/project is about solving a problem through print
WHY - BE SPECIFIC AND ALWAYS CLAIFY WHY YOU HAVE CHOSEN THE ANSWER/CONCEPT ETC YOU THAT YOU DID
BE SPECIFIC - FOCUS IS GOING TO BE KEY, THE MORE FOCUSED AND SPECIFIC YOU CAN BE, THE EASIER IT WILL BE TO REALISE IF IT IS GOING TO WORK OR NOT. e.g. Amsterdam is good because of the canals and boats etc
WHAT MAKES IT GOOD?
- Customised/selected according to personal taste
- Range of Genres
- Safer when driving
- Easier - don't have to change the tape/CD/vinyl/artist/track
- Mood/Situation - different types of music collections are pre-mare according to different situations e.g. Party, Chillout, Working
WHO YOU FIND IT GOOD?
- Population who have a interest and passion in music
- Runners
- 10-50 year olds
- Drivers; it is dangerous to drive and keep selecting new tracks
- ?
WHO WOULDN'T FIND IT GOOD
- Non-music lovers
- Different characters, a friend who doesnt have the same taste in music as you and wouldn't enjoy the same collection as you, they are personal
- Consistency lovers
- Business men/women who dont have time or interest
- Elderly, havn't been brought up with a collection, range, opportunity to have ipods, cd's etc
WHAT IS IT BETTER THAN, AND WHY?
- CD albums - buying an artists album, it is garenteed that you are not going to like every song on there equally
- CD mixes e.g. the Now CDs; you won't like all the songs on it, it is a general collection for the public not a personalised collection
- Large unorganised - small personalised collections of music e.g. Playlists is easier to select, chose music rather than having large music library
- Dangerous Flicking - pre-made playlists/mix tapes are safer for driving as 'flicking' is more dangerous than talking on the phone
- Wasting time - premade collections of music save time/energy everyday if your prefered choice in music is already at arms reach
IF YOUR GOOD WAS A PROFESSION, WHAT WOULD IT BE?
- music store owners
- music producers
- DJs (famous and on radio)
- Fitness Instructor
- Mixtape/CD collection seletors e.g. for the Now CD's
- Movie music selectors - music influences movement, good music in a film makes it even better
IF YOUR GOOD WAS A CELEB, WHO WOULD IT BE?
- Annie Max
- Pete Tong
- Simon Cowel
- Judge Jules
- Annie Nightingale
- Netsky
- Jaguar Skills
IF YOUR GOOD WAS A PLACE, WHERE WOULD IT BE?
- Nightclubs in Leeds
- Your Gym
- Festivals
- Your Car
- Bedroom
IF YOUR GOOD WAS AN EVENT, WHAT WOULD IT BE?
- Festival
- Bed - after a long hard day, you have a playlist to relax to
- Socialising with friends whilst preparing to go out on a Friday night
- Creamfields 2011
- Daily trips to the Gym
- Big nights out e.g. Hospitality at the 02 Academy, Leeds
IF YOUR GOOD WAS A PRODUCT, WHAT WOULD IT BE?
- online downloading
- CD
- Book - 'how to create the best playlist for each situation
- Ipods with pre-made collections which you can add too
- Vintage collections of Vinyl's - auction, a collectors item.
- Celebs music playlists - sell them
CHOSEN 9 ANSWERS
- customised according to personal taste
- runners
- the elderly generation - 70 years and above
- Dangerous 'flicking'
- Radio DJ's
- Annie Mac
- Nigh Clubs - Leeds
- Creamfields 2011
- Online downloads - sell Celebs playlists
TASK
For tomorrow 9.30, you should have your more focused, refined version of GOOD based on this development exercise in the worshop today. A more focused concept is easier to make decisions on what is going to work and what isnt.
For the 9 chosen answers to each section, find an identity/brand/logo which relates to your answer.
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