Monday 12 March 2012

Colour Choice

Many of the current adverts at the moment use bright colours that you cannot link back to the colour of the drinks.
In the package provided we have been told that for all the headings / text that we use they have to be either black or 046 (red) but then for our other designs I wanted to use the colours that have been used in the bottles of the labels we are promoting.
In the booklet below there are a series of colours, I thought about using gradients that we slightly brighter than the gradients being used at the moment on the current bottles however on the 3rd page you can see my chosen 3 colours.


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