The overall appearance of the website is very bright, colourful and slightly over crowded. The large range of colours used makes it appear quite childish - similar to the children's program the Teletubbies set.
There is not much information about the product on the website and it is more image based. For the advertising campaign I feel that we should move away form how they portray themselves on their website and give the whole brand and packaging a more sophisticated appearance.
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