- 20 - 30 year olds
- Students and Professionals
- Busy lifestyles - something they can grab and go
- Health Conscious - 1 of your 5 a day
- They have more money to spend on healthier drinks rather than a can of 50p Coke
- Target the audience on roads, trains, public transport, service stations
- what and where do these people read / eat
- Bakery 164, Costa Coffee, Starbucks, Pret, M & S, independent sandwich shops, Uni Shops / Student Unions
GIVE THE BRAND A CHARACTER...not just a face
- Keep it fun but simple
- Get people to connect with the brand - connect it to a situation / time / place / emotion
- language / people
PROMOTION
- make it stand out
- the more promotion, the more people will see and want to try / buy it
- connect the drink with the fruit - at the moment it doesn't look very natural
- Move the advertising away from Innocent smoothie advert ideas
OVERALL COMPANY APPEARANCE
- Move away from the numerous colours / childish nature of the adverts
- Make the drink labels more sophisticated and clean
- The drinks are colourful so don't make the labels too colourful
PRODUCT LABEL
- look at many different styles - something different / unique
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