Reasons why we chose this Brief

We both agreed early on in our collaboration that this brief would be best for us because;

• It had a light hearted tone to the brief; fun, playful and exiting
• There is a scope for a range of possible outomes; print, digital and video
• They have asked us to make an advertising campaign
• We agree with the message of the brief; health and happiness of the customer
• The Brief ticks all the boxes we wanted to complete; print, type, image, branding, advertising but also provides a challenge with the digital side of the brief
• Good guidelines.