TYPE Session 2

Q and R are the most identifiable key characters in a typeface - and when creating a typeface this is where you can 'create' the most in.

The detail in every typeface is different. When you select the typeface that you want to work with - then enjoy this process.

When we chose a typeface we are selecting the tone of voice for the message and also how the message is going to come across.
As a graphic designer the main thing to do is to describe a brandname - e.g. say something about what you are saying - so essentially you should be able to tell a lot about a company from the typefaces that they have chosen to use in their brand name.

Exercise - with your chosen typeface - think of a product and a brand name that you would represent using the typeface.

Then think of a brand-name that will be completely wrong for the typeface you have chosen

Also changing the case of the typefaces

EXERCISE - PRESS COPY

First thing to look at is the;

- Hierarchy of information - put a number on each of them to order them

For next week - In type journal

Based on this exercise; find 6 Brand-names; analyse the type in terms of utilising them; construction size, weight, case. An analysis of why this typefaces and characters suit this brand; is it corporate large etc or is it small, friendly and family based. Also if you see a bad brand name etc then take a photo of that as well and talk about why it is / isn't. 

The type journal is something you can start to talk about what a piece of type is communicating - what does it say about them.