GOOD IS;
"Digital Music Collections and Playlists"
WHY?
- 68% of people asked said they update their playlists monthly or more - showing that they are a popular and regularly used aspect of music.
- Playlists are used in every aspect of the Music Industry - radio, Dj sets, Music Channels, Personal use, Exercising
- Playlists are a quick, easy, safe and more personal way to select / organise and categorise music collections
- 100% of persons assed said they use digital music and digital downloads rather then using and buying CDs
- There are now over 160 million itunes accounts worldwide and over 11.7 billion itunes downloads
I intend to;
- Promote and Inform 'purchasable pre-made playlists'
Aimed at;
- digital music users, digital music downloaders
- Age group between 18 - 30 - start of university life and starting to work - one's music taste and knowledge develops, expands, becomes more stylises and particular
......that (state your message, idea or concept)
In order to achieve this I will produce.........
(specify at this point in time what you aim to produce, the method of delivery / distribution / the context in which it will be viewed
PRODUCT - 'purchasable pre-made playlists' - initially starting off with famous artist / DJs / bands collating their own playlists of the different categorised and colour coded into 4 genres;
- acoustic / indie (orange)
- dub / drum and bass (blue)
- trance / electro (pink)
- pop / chart (green)
RANGE - what range or deliverables will you produce / propose
- Flyers
- Promotional Posters
- Adverts
- Key rings
- Wrist bands - colour coded according to the genre
- festival tags
- colour coded earphones
- Group on Facebook
- stickers
- pens
- headbands
CONTEXT - define the context in which you products will exist / be viewed
- Windows of stores - music, retail
- Bars
- Clubs
- Bus stations
- University
- Radio
- Artist / DJ / Band websites
- Itunes / Spotify / Myspace
YOU SHOULD PRODUCE 4 POSTERS - A2 SIZE
No comments:
Post a Comment