Wednesday, 12 October 2011

Seminar - Fred - Short Notes

There is no such thing as NICE

General Feedback from packaging -

  • The packaging gives a focus to selected ideas, 
  • It helps narrow down what you could do because of the set format
  • Distribution impacts on the packaging
  • What is achievable...then work from there
  • Models and ways of working should help get you started. What you do with this is where the creativity starts
  • Clarify direction when you see what is available
  • Delicate balance between what you HAVE to do and what you CAN DO
  • Successful work = the faster you make mistakes and find a problem, the faster you can solves the problem
  • If you hit a brick wall when designing - then try different STOCKS
  • Take your decisions forward - if you decide to change what you are doing then take forward what you have learnt from that 

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