- With the 5 sentances, clarify what you good is and WHY it is good - confirm with facts, figures
- How are you going to approach your good
- Specify your audience
- Have a SPECIFIC message for your Good.
- EXPAND, MODIFY, CHANGE
- State the direction you want to go in e.g. packaging
Wednesday 12 October 2011
TAST - FRED for the 19th
CONCEPT STATEMENT
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