Thursday 24 May 2012

"Beau" in store - Proposal

I am proposing that the Beau range has a separate stand / shelving section that is dedicated to the range in the Body Shop stores. This way the make up section and this range is easily visible and promoted. In other chain stores (Superdrug and Boots) the shelving section will look something like the illustration below. 


The area will have the Beau logo heading over shelf; the blue / green gradient with logo will catch the shoppers attention. Placing the adverts below to show the 'face' of the design. 












I have inserted the face on photographs of the packaging into the shelves of the Beau stand to make it more realistic. 


There will be 3 sections to the stand; face, eyes and lips.

Overall I think the design has come out well and Looks part of a convincing brand.


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