Concept Crit and where to go from here

10 things that I need to have for the progress crit next week )WEDNESDAY). 

1. Name for brand
2. Logo for brand
3. Look at bottle shapes 
4. Find ways to step away from current connotations
5. Look at current products that are targeted at women -  how are they so - make a list of the range these products. 
6. Take pictures of bottles in shops - what makes them stand out
7. Chose colour scheme
8. Come up with range of situations / emotions that can connect with whisky drinking
9. Packaging - chose a range, size, stock etc
10. Primary research - who drinks whisky, what attracts people to a bottle.

* Clarified Brief and Rationale. (the brief will keep changing so I need to keep changing and updating it)

* Design sheets showing concept development, examples of range, design format, content and proposals, examples of designs and developments. 

* Test pieces, prototypes - scale, stock, colour - try and work out if they are going to work or not.

* Samples of stock / product formats - even if you cant get them mocked up then just bring in samples that you have collected - gives a sense of what it is going to be and how it is going to function. 

* If the whisky brand isn't working then re-visit the briefs and apply all the deliverables / range to a different subject - potentially a food product - look back the the M & S Brief. 

* Primary / Secondary Research on blog - for the crit isolate specific pieces of information to focus on

* Distribution Details and Methods - gives people who are looking at it a clearer idea, the more specific I am, the more detail I can give about product etc, show it, don't just say it

* Define & Specific Audiences - there may be multiple audiences, what details can you give to help people understand; music they listen to, the food they eat, the shops they use, their price range, their jobs etc - get into the head of the audience. 

* Specific Content - what designers, what am I going to say, quotes, statistics, headers, images, typefaces, colour

* Exploration of Range - and what range means, is it about different format, contents, different things I need to bring together, could be conceptually. What is the clear statement and decision I am making about the range and how I am going to investigate it. 

* Mock up the boards and ways to present it. Some things are going to have to be on the blog and some things need to be physically shown. 5 presentation boards - enough info so that people can see it. 

* PROGRESS EVALUATION - need to control the feedback so need to look at the feedback I got today, how I responded to it, say what you did and need to find out where to take it from there.