List for Research

One of the points on the checklist for the crit on wednesday is to have primary and secondary research so I need to look into what this involves and how I can inform by designs.

PRIMARY

• Questionnaires
• Which brands people use
• Why do they chose the brand
• Do you chose products by their brand, appearance or function
• Which beauty products (hair, body and face) do you like the design of and why
• Photographs
• Hair products
• Body beauty products (moisturiser, exfoliating, shower)
• Make up products

SECONDARY

• Brand Names
• leading brands of all price range
• target audience - what are the names and what do they represent
• Logos
• Packaging Layout
• Typefaces
• Bottle / Container formats
• Facts / Data
• which are the most successful brands and why
• winners of packaging design