Potential change in direction

After the crit I felt that I was sticking too closely to the whisky brief and that I wasn't fully getting stuck into the brief. So I had a rethink and another look at the other briefs and I have decided to blend the whisky brief with the number 17 brief with some points from the M&S brief.

My new idea is to create a 'His and Hers' range of beauty 'fresh packs'. Inside there will be a small collection of product that will fit easily into a bags, pockets and purses and designed for on the go touch ups / re-freshers for both men and women.

From the Number 17 brief;

• Use the theme of beauty and cosmetics

From the Whisky Brief;

• Create and brand a new cosmetics line
• Design the product appearance
• Package the product

From the M&S brief;

• Create and design a range of 'fresh pack' around types of people, times of day and situations 
• men / women
• 'running late'
• 'morning after'
• 'long day'
• 'not returning home'

Deliverables;

• Product mock ups
• Packaging
• Mail outs promoting these fresh packs - first pack is free
• Online presence - sign up and you can chose and pick your new starter pack

Research

• Primary
• find out what men would want as essentials to carry around
• find out what women would want to carry around
• the essentials
• which of these products combine
• which situations would the pack be most needed in
• Secondary
• Packaging
• Current beauty products
• Size of packaging and the products that will be in them
• Images of current beauty products
• Promotional work
• Audience
• where will you find them
• how will you target them
• tone of voice