Direction Defined

Having been wavering and worrying that my idea of the compact cases of on the go beauty products was becoming to much of a complicated idea. I have simplified my brief slightly and decided to just brand, package and potentially promote a new beauty brand. 

Problems I want to solve;

• Create a brand names that connect to audience and Sticks out
• Design a brand that stands out
• Communicate effectively through type and layout
• Incorporate image into the brand. 
• Tone of voice; talk to the audience effectively, clearly and directly and in a humorous tone of voice