The Beau Range

WEBPAGE

I wanted to keep the web pages simple and part of the main website instead of having a whole new website for the range. On the main homepage of the Body Shop website there is a design advertising the bath body and skincare range of products, so I have replaced this with the advert and the face of the brand so that it is the first thing that people see when they visit the website. 

I wanted to keep the design of this initial advert simple so that it would stand out more, highlighting the fact that this line is a Limited Edition as this is what the people are more interested in and generally buy into.

The second page that I designed was the page that would show up if the viewer clicked on the 'make up' tab on the horizontal bar on the homepage. 

Again, I wanted to keep it simple and clear. I used the second of the 3 poster designs to put on the main box on this page. 

I am pleased at how the designs have come out and how they look when placed in context. 

FLYER

BAGS

I have kept the bag designs simple and just place the images that I designed to be the face of the brand. It will also mean that the brand will be more easily recognised if people see the image on the bags. These are the bags that would be given to customers once they have purchased Beau products. I chose white bags to keep in line with the rest of the product packaging. I wanted to make the bags stand out in comparison to other make up bags so that when customers are walking in the street, they will catch the attention of other shoppers and hopefully resulting in more people going to see the Beau line. Even though I feel that print cost for these bags will be higher than normal because of the colour used; because it is limited edition range I feel the extra promotion will aid the sales of the brand. 

BILLBOARD

T-SHIRTS

These are just meant to be simple t-shirts that should be worn by the body shop staff while the Beau range is being promoted. These shirts will also be worn by the promoters who are standing in the streets handing out flyers to shoppers.

MAKE UP CASE

Keeping the designs simple and just using the two different logos.