ENCOURAGING PEOPLE TO OPEN THEIR EYES, OBSERVE AND READ WHAT IS AROUND THEM
- People walk around with their eyes shut and they miss thing
- Reading has become a time consuming, tedious process in comparison to the available more visually engaging methods available - TV, radio, computer adverts.
- Looking at ways to catch peoples attention - appeal to their interests
- Finding ways for the to make sure people don't miss the important information e.g. instructions, fine print
TARGET AUDIENCE
- young adults
- people stuck in their daily routine, in autopilot and missing things
- students - main culprits!
CONTENT
PROMOTING A DAY WHICH ENCOURAGES PEOPLE TO LOOK AROUND AND TAKE NOTICE OF INFORMATION, ADVERTS IN THEIR SURROUNDING AREA
- show what people miss out on
- ways of catching people attention
- the importance of reading - keeping brain active, be in the know, more opportunities, more knowledgeable, more interesting as a person
- Type, image, both with a relationship
- the PLACEMENT of this collection and HOW and WHERE it will be seen is the hugely important - location relates to the target audience e.g. toilet doors, ATM machines - the every day uses for the target audience.
METHOD OF DELIVERY - how to spread the message
- Promotional Posters of the Day
- Stickers
- Mailshots
- Key rings
- Flyers
- Facebook page to promote the day.
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