I have categorised them into categories but focusing on what I feel represents each of the opposites.
FACTORS I HAVE CONSIDERED
- upper/lower case
- size - big = optimism and small = pessimism
- height - for me a taller looking typeface looks more positive than a squashed/shorter typeface
- condensed/spaced out - condensed type which is squashed close together almost looks uncomfortable and therefore more pessimistic
- serif/sans-serif
- bold/normal
- simple/busy
- minimal - for me I have chosen these typefaces as pessimistic
- does it portray human emotion
No comments:
Post a Comment