Having used the light yellow colour to represent the opposite and the 'TALL DARK HANDSOME' typeface to represent the 'heigh highest' of optimism I am going to try and find something which is similar but opposite to this. If it doesn't work I will have to try a new direction
Experimenting with different shades of grey and tones of blue.
I feel the LIGHTER shade of grey words best - the middle ad last image. I think the light blue works but I am worried that its brightness will start representing something its not, so maybe it would be better if I used a duller/deeper shade of blue
The typefaces I have chosen are not as strong as I wanted them to be - if anything I would chose COURIR (far right) but I am going to have a look on urbanfonts.com to see if there is anything more appropriate.
Experimenting with different blues.
1st - too bright
2nd - too purple
3nd - not right
4th - better colour
I like the new typeface I found 'ANDOVER' - it is tall so good for a heading but uses the lower case. Although it is quite curvy it is quite minimalistic.
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