Wednesday, 9 November 2011

GOOD IS // Chosen Identity / Brand / Logo

From all the logos I have been working on I felt that this was the strongest and worked the best. The typeface is much more simple and it is legible form a distance. Both the layout and the use of the image makes it clear what the brand name is about. 



I wanted to try and use the blue again from the earlier logos, and I also thought that it would help steer the brand away from targeting a female audience. 


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