GOOD IS // Packaging Considerations

I have taken a book out the library called

PACKAGING DESIGN WORKBOOK - Steven DuPuis & John Silva

This book has provided me with many more things to consider when designing packaging for print.

AREAS TO CONSIDER

• Brand positioning
• the role of packagine
• messaging and communication - correct tone of voice
• mock up layout of the packaging
• front, back, outside, inside
• make it belivable - bar codes, website, company info?
• stock
• extra materials
• imagery - and the positioning of it
• place - what situation is the packaging going to be viewed in?

MY PLAN SO FAR...

• The package will have a square or rectangular box format
• There will be an interior packaging to hold the product and promotion in place
• If I decide to have the product in one package and the promotional / information separate I need to look at flat packaging. 
• STOCK - heavy gsm so that the product is protected and the packaging is sturdy and looks expensive - use examples of LG and Iphone packaging. 
• Colour - currently my logo is on a white background, I need to find a pure white (coated) thick stock - or alike, not cream. 
• Finishing - how is the package going to be opened? Some packaging has magnets inside so it clean and can be used again. Other package you have a die cut part and you can tear it open
• INFORMATION booklet - research further. 
• PROCESSES - coated, UV varnish, metalic ink / metallic varnish? Find examples of current processes.