5 BOARDS on the 'story' of my GOOD - the concept, the problem, the product, the promotion and the packaging.
GENERAL FEEDBACK
- Think of a way of presenting then think of the RANGE, how far can you push this in relevance to what you are trying to produce / promote
- You are marked on the BREDTH of range and research
- Dont just have 1 strange of research
- Show you understand and have tried every option
- Look at lots of different designs / print methods
- Clear categorisation and story of production / promotion
- Think about the print considerations
- Think of EVERYTHING that is relevant to the audience you are communicating to - research this
- Be clever about the way you interpret the information - colours, format
FEEDBACK from Lorenzo
- Could have info graphics
- Include an information booklet in the packaging about how to use the product - 5 stages to get music on the move - it will add credibility
- Have a look at different colours - very similar to the ipod colour scheme currently
- Key thing - product - box - instruction - maybe info graphics
- Look at APPLE CLOUD
- focus on PRODUCT & PACKAGING and what comes with it - everything has a wireless link
- DONT get tied up with the technicality of it
- Get the story clear, it will feeds the credibility
- specific playlists for festivals, artists, events
- TONE of voice = adds a personality
- PRODUCT & BRAND NAME
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