GOOD IS - PROGRESS TUTUORIAL

5 BOARDS on the 'story' of my GOOD - the concept, the problem, the product, the promotion and the packaging. 

GENERAL FEEDBACK

• Think of a way of presenting then think of the RANGE, how far can you push this in relevance to what you are trying to produce / promote
• You are marked on the BREDTH of range and research
• Dont just have 1 strange of research
• Show you understand and have tried every option
• Look at lots of different designs / print methods
• Clear categorisation and story of production / promotion
• Think about the print considerations
• Think of EVERYTHING that is relevant to the audience you are communicating to - research this
• Be clever about the way you interpret the information - colours, format

FEEDBACK from Lorenzo

• Could have info graphics
• Include an information booklet in the packaging about how to use the product - 5 stages to get music on the move - it will add credibility
• Have a look at different colours - very similar to the ipod colour scheme currently
• Key thing - product - box - instruction - maybe info graphics
• Look at APPLE CLOUD
• focus on PRODUCT & PACKAGING and what comes with it - everything has a wireless link
• DONT get tied up with the technicality of it
• Get the story clear, it will feeds the credibility
• specific playlists for festivals, artists, events
• TONE of voice = adds a personality
• PRODUCT & BRAND NAME